How LittleBig.Family Protects Privacy & Emotional Safety

Your family's conversations and reflections are deeply personal. We've built privacy and emotional safety into every aspect of LittleBig.Family, ensuring that feedback strengthens rather than harms.

Private Profiles

Every family member receives their own private profile. This profile is only visible to them and the parent who set up the round. No one else—not siblings, not extended family, not other participants—can see another person's profile.

This privacy creates safety. Kids can receive feedback without worrying about comparison or judgment from others. Each person gets to process their profile in their own time and in their own way.

No Raw Comments Ever Shown

One of our core safety features is that raw comments are never shown directly. When family members share their reflections through voice conversations, those reflections go through an AI-powered transformation process before becoming part of someone's profile.

This means that even if someone shares something in a moment of frustration or without perfect phrasing, the feedback that appears in profiles is always emotionally safe, developmentally appropriate, and identity-protecting.

Emotional-Safety Transformations

Our AI uses research-backed principles to transform feedback into something that strengthens rather than harms. This transformation process:

  • Protects identity—separating behavior from character
  • Uses strengths-first language—leading with what's working
  • Ensures age-appropriate phrasing—matching developmental stage
  • Maintains emotional safety—avoiding shame, judgment, or harshness
  • Preserves meaning—keeping the core insight while making it safe

For example, a raw comment like "They're always interrupting" might become "I notice they have lots of ideas they want to share. I wonder if we could create space for them to contribute while also making sure everyone gets a chance to speak." The meaning is preserved, but the framing is identity-protecting and growth-oriented.

Identity Good, Behavior Communication

Our approach is built on the principle that identity is good—everyone is capable, valuable, and worthy of respect. Behavior is communication—it tells us something about what someone needs or what they're experiencing.

This means feedback never attacks who someone is. Instead, it names behavior clearly and invites understanding. "You're being difficult" becomes "I notice you're having a hard time with this. What do you need?" This shift protects identity while creating space for growth.

Data Security

Your family's data is protected with enterprise-grade security. Conversations are encrypted, profiles are stored securely, and we never share your information with third parties. Your family's reflections stay within your family.

Parental Control

Parents who set up rounds have full control over who participates and when. You decide:

  • Which family members to include
  • When to activate a round
  • When to close a round and generate profiles
  • Who can see which profiles

This control ensures that the process happens at a pace that feels right for your family, and that you're always in charge of the timing and flow.

Reading Together

For children, profiles are designed to be read together with a parent. This creates an opportunity for connection and conversation. Parents can help children process feedback, answer questions, and celebrate strengths together.

This shared reading experience ensures that feedback is received in a supported, safe context. Kids don't have to process difficult feedback alone—they have a trusted adult there to help them understand and integrate what they're learning about themselves.

Our commitment: We believe that feedback should always strengthen, never harm. Every feature we build, every transformation we make, is designed with emotional safety and identity protection at the center.

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